Creative Something


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The best thing vs the thing that matters

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Those that get past creative blocks often aren’t the ones who necessarily have the capacity for more creativity. Nor are they consistently the ones with the right tools or more resources.

No, those that excel when it comes to ideation, to getting past the creative block, who find solutions that work, are typically the people who focus on the thing that matters most.

It’s easy to get consumed with what we believe is the “best” thing. The best thing requires more tools, more ideas, more input, and ultimately more risk. But the best thing isn’t always the thing that matters, the thing that will move the needle.

In our efforts to find the solution that wows us we overlook the one that actually matters.

Fortunately it’s easy to shift away from the best thing and re-focus on the right thing by looking at the impact each is expected to have. Taking the few extra minutes to evaluate your path can make all the difference in not only how you come up with ideas, but the quality of them as well.

If you find yourself stuck often, or moving slowly, unable to come up with enough of what feels like the right ideas, first take a step back and consider the fact that you might be searching for the best thing rather than the thing that really matters.

The two aren’t always exclusive, but more often than not one distracts from the other.