The crucial time balance of creativity

They don’t talk about this in schools or often enough in creative work places.

If you have an idea then time becomes both your ally and your enemy.

When a new idea strikes time is your enemy in that your ability to make your idea reality is very dependent on time. Wait too long to do anything with your idea (to draw it out, to brainstorm with a friend or co-worker, to create something tangible which represents the idea, anything) and it will surely die out. You will lose momentum and motivation over time.

But time also allows you to perfect your idea, to make sure it’s just right before saying it’s done and releasing it to the world, or to it’s dedicated audience.

Steve Jobs, of Apple computers, knows all-too-well the delicate balance between time and ideas.

It took Apple nine months to release a white version of the iPhone. There were working version of the white phone nine months prior to it’s official release, but the color on the casing wasn’t perfect, so Steve kept insisting that the company take the time to get it right before releasing.

But they also didn’t let the idea of a white phone just sit. They worked day after day to perfect the color.

To be a successful creative you need to find your own, working, balance between using time to get an idea up and out the door and using time to hold back on the idea until you get it just right.

Take your time with creating and perfecting your ideas, but do something other than letting the idea just sit around in your head.