Who honestly cares about creativity?
What does it matter if you can come up with new and innovative ideas for solving a problem? Or why should anyone care that creativity can change the world ‒ or even just one life ‒ for the better?
Who cares if creativity can help land a job, or increase the chances of a promotion, or make everyday chores easier, or produce better and smarter technology, or solve the problems we face day‒to‒day?
Really, why would anyone want to be more creative and ultimately improve their life? Why would someone chose to be creative and fresh rather than dull, boring, and old‒fashioned? Why would anyone risk failure in order to achieve success?
Who would want to use their creative abilities to become truly better?
It’s not a mystery. Not really, anyway.