You have to get uncomfortable if you want to be creative

Originally posted to Inc.com

We live in an age of ideas. Thanks to the Internet, the opportunities and resources required to do remarkable things seem to be just a search away.

And yet, how often do you find yourself creatively stuck, unmotivated, or uninspired? You struggle to come up with ideas despite a vast ocean of possibilities. Not just ideas on businesses to start or apps to create, but ideas on how to stay entertained or how to solve some of life’s most mundane challenges.

Fully utilizing the capabilities of the mind remains a daunting challenge. As U.S. President Barack Obama stated back in 2013:

“As humans, we can identify galaxies light years away, we can study particles smaller than an atom. But we still haven’t unlocked the mystery of the three pounds of matter that sits between our ears.”

What is it that leaves you creatively stuck? Why are you unable to generate ideas when so much possibility and inspiration is literally right in front of you?

The answer as to how to get creatively unstuck comes from the fields of psychology, neuroscience, and biology, as well as the lives of creative greats before–people like Aristotle, Picasso, Einstein, Edison, Margaret Knight, Steve Jobs, and Elon Musk.

When we look to the research about what we do know about the brain, one common theme makes itself clear: to overcome mental blocks, you must move into situations that are unpredictable.

Continue reading this article on Inc here: The most reliable way to spark creativity.