What happens to your creative potential when you stick a small device to your head that then sends electric shocks through your brain?
That’s the question Thync aims to answer with their consumer device, something I recently began experimenting with.
Their website explains that Thync “works by signaling nerves on the head and neck to act on the brain’s adrenaline system. These nerves then activate your body’s natural state of energy or calm.”
As energy is a fundamental requirement for creative thought, I wanted to see what would happen if I used Thync to jolt my creativity first-hand. So I ordered the product last week and have been experimenting with it since.
The claim of signaling nerves in the brain through a small device sounds fairly like sudo science, but is it?
Ideas are merely patterns of activity within our brains, caused by energy stimulation, after-all. It’s worth remembering school-grade biology here: when specific patterns are activated regularly, the connections between neurons in the brain strengthen. When patterns aren’t used, they weaken and fade.
Interestingly, rather than having a response due to stimulation from within the body (like touching a hot stove or the smell of your favorite foods), research has repeatedly shown that the neurons in our brains can respond to soft electrical shocks, the striking melody of specific musical notes, or even strong magnets being placed near the frontal lobe (where moods are regulated in the brain). The science of electrical stimulation on the brain has been well-studied for many years.
Each of these methods activates certain energy patterns in the brain, strengthening certain biochemical responses while hindering others.
In the case of Thync, you attach a semi-sticky device to your forehead, which then sends small “vibes” using electrical currents into your brain, a process known as neurosignaling. It sounds much scarier than it really is.
The experience is hard to describe; it’s not quite a shock or buzzing as it is a gentle pulling or even tickling on the inside of your scalp.
You pair the device with your iPhone and use the Thync custom app to select certain types of experiences ranging from highly energetic to restful calm. Once the device starts going you feel these subtle pulls and tingling sensations on the right-side of your scalp. It’s really unlike anything else I’ve experienced before.
The result of these subtle signals over the span of 10 to 20 minutes is an increase in mood, a boost in awareness, and overall positive mental well-being. Each of which are highly valuable aspects of creative thinking.
I found myself energized and able to more clearly focus on tasks the first few times I used my Thync.
While studies have shown the positive mood and energy affects of electrical stimulation, there hasn’t been any extensive studies on how it might affect a person’s creative capacity.
Thync’s own scientific research has shown that using the device can increase problem solving skills, and after using Thync myself I have to say there is something going on here.
What, exactly, I’m not sure. The response to electrical stimulation could merely be that of mindfulness, drawing attention to your experience.
Whatever the case, I’m a fan of Thync and what the product can potentially do. You can order your own brain zapper to see the results for yourself from the Thync website.
Disclaimer: I am not being paid or otherwise compensated for this post. I discovered the product and was interested enough to buy it and try it out, to my surprise it’s delightful.