Seth Godin said it best when he said: “Cows, after you’ve seen them for a while, are boring. They may be well-bred cows, Six Sigma cows, cows lit by a beautiful light, but they are still boring.”
The same is true for marketing campaigns, websites, logos, paintings, and pretty much everything else in the world today. Seeing the same thing over and over again gets boring. And fast. “A Purple Cow, though,” Seth continues, “now, that would really stand out. The essence of the Purple Cow – the reason it would shine among a crowd of perfectly competent, even undeniably excellent cows – is that it would be remarkable. Something remarkable is worth talking about, worth paying attention to. Boring stuff quickly becomes invisible.
So, instead of creating a website that has the same basic, boring layout as every other website out there, try doing something completely remarkable with the design. Instead of painting that old tree, making a paper business card, or using that same boring font, try doing something completely different. That is what will make your ideas worth talking about.
Your ideas aren’t worth talking about, they’re boring, because it is easy to simply throw something together as it was always meant to be - especially if it has been proven to work in the past - but doing so won’t get you any real attention. Taking the time to make something that might not work, something that is backwards or upside down or completely unexpected, is what will make your ideas great.
Your ideas have been black and white cows in an entire field of black and white cows. Don’t be afraid to make a unique idea - a different colored cow - and suddenly your idea will really stand out.