Seeing isn’t believing

It’s hard to not believe your eyes when you see something. It’s even more difficult to believe in what you don’t see.

The video above demonstrates one example of “selective attention”, or the minds ability to filter out elements of the world around us before they even reach consciousness. That is: sometimes our brains automatically filter out or blocks things before we can even consciously know that they are there.

Our vision isn’t the only sense that uses selective attention though. Our hearing – when you’re in a crowded place and hear your name – our taste – when you mentally focus on a specific taste while eating something – and all of our other senses use selective attention.

Knowing this: how can you use what you haven’t been seeing/hearing/tasting/feeling to fuel your creativity?