How Pixar does innovation

Pixar is one of the world’s most-popular and well-known animation studios. The films Pixar produces have received hundreds of awards around the globe and one of the films has even been listed as the 66th most popular movie of all time by Times Online.

Recently Pixar director Brad Bird was interviewed about how innovation at Pixar works.

“Brad Bird makes his living fostering creativity. [The] Academy Award-winning director (The Incredibles and Ratatouille) talks about the importance, in his work, of pushing teams beyond their comfort zones, encouraging dissent, and building morale. He also explained the value of “black sheep”—restless contributors with unconventional ideas.”

The interview with Bird is full of creative insights and helpful viewpoints from a creative professional. Head over to Gigaom to read the full interview and then feel free to post your thoughts and feelings about it here.