Why Ze Frank thinks creativity is a blank word

He has been featured in Time Magazine, presented not only once - but twice - at TED conference, and is often referred to as a “genius in creating online experiences”… he goes by the name Ze Frank.

If you have seen any of Ze Frank’s work, or if you have ever seen him speak, you know that his creative insight is some of the best you will ever hear.

In an interview, Ze had this to say about living a creative life:

…For me, this notion of “creativity” is sort of a blank word. It doesn’t really mean much. And the more you look into it and look at how different people explore it, you realize that it’s a word that has many, many different definitions.

The thing that I focus in on is being interested and realizing that anything that you approach has almost a fractal pattern. Anything. If it’s yarn for knitting, you realize that if you have any interest, there’s more information there than would last you a year, to get into and understand and play around with, not to mention all the tactile qualities of yarn and what it feels like when you stretch it across something or ball it up. So that’s how I look at this — having the energy to stay interested and the energy to spark interest in things.

With The Show project, I’ve also been thinking a lot about this culture of authorship that we’re entering into. You’ve got so many people that are making things now, whether it’s emails or instant messages or uploading images to Flickr, making movies, creating audio on cheap prosumer technology.

What’s really interesting to me is that, as anyone knows who’s gone into a creative discipline, the second that you start doing those things, the world around you changes. If you draw, you start seeing the edges of things, and you start seeing the deformities of their shape when you move around them. When you start playing guitar, you start noticing notes in all the music you play, and in fact, the music that you listen to never sounds the same from that point on. I think that a lot of people are focusing on the content that’s being produced right now. And I think it’s the wrong thing to look at. It’s actually the pursuit and the perception change that I think a lot of people are experiencing about the world — that’s the thing to focus on.

The word “creativity” is a blank word until you find the motivation and interest into making it mean something. As Ze said: one of the best ways to live a creative lifestyle is to focus on the change in perception that creativity creates.