How the web amplifies innovation

If there was anyone who ever really understood innovation, it would be this man, Charles Leadbeater.

Leadbeater is a popular British author (he wrote We Think) and former advisor to the Prime Minister of the United Kingdom, Tony Blair. Through his life, Leadbeater has monitored the way interaction fuels human beings, and from that he has found what really fuels innovation.

As a guest writer for Social Innovation Camp, Leadbeater discussed how the internet works as a platform for amplifying creative innovation. Here’s a tidbit from Leadbeater’s article:

Ideas grow by being articulated, tested, refined, borrowed, amended, adapted and extended, activities that can rarely take place entirely in the head of an individual; but which invariably they involve many people sharing different insights and criticisms. The web allows shared creativity of this kind to involve more people, discussing more questions from more angles with more ideas in play, at least it does as long as people organize themselves in the right way. We have only just started to explore how we could apply this collaborative, participative culture to social challenges.

The internet is perfect for innovation because it allows anyone to collaborate on ideas with a massive audience or large user base.

All of the best creative ideas are formed because there was a need for such ideas; with the web it’s easy to find what is needed, to discover what people want, and create it.

Not only does the internet make it easy to find innovative ideas, it also makes it easy to perfect ideas by testing, adapting, and getting feedback on, them.