Pragmatic or problem-solving creative thinking is the type of creativity that nearly everyone uses on a daily basis. It’s the process of coming up with a new way to solve a problem at work or school, it’s the act of thinking through relationships and day-to-day problems in novel ways. This type of creativity is very goal-oriented and logical.
Even though it’s based highly on reasoning, pragmatic creativity is still creative because it involves thinking up new ideas, which is what creativity is all about.
Artistic creativity, on the other hand, is a bit more radical. At it’s core, this type of creativity is still about coming up with new ideas, but it’s more free flowing, less encumbered, and very focused on solving a problem of expression or impression.
The question you should be asking isn’t what the difference is between the two types of creative thinking, the question you should be asking, knowing the differences between the two types, is: how can I incorporate more artistic thinking into my pragmatic problems, and vice-versa?
How can you take logical problems and pursue more artistic solutions? What if you took your art project and made it more logical and sound?
Utilizing both types of creative thinking is where some of the most powerful ideas come from. Architecture is a field where both artistic and pragmatic creativity blend beautifully, as seen in the works of famous architects like Frank Lloyd Wright and Antoni Gaudi.
Today, be an architect of ideas. Blend logical thinking with artistic creativity and see what comes out as a result.
Photo by Stephanie Watson.