What a group can do for creativity

Apart from being one of the world’s most inspiring CEOs, Steve Jobs is also a remarkable creative thinker.

When asked about creativity, Steve believes that “creativity is just connecting things.” Which is true. Steve explains further: “When you ask a creative person how they did something, they may feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after awhile. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or have thought more about their experiences than other people have.”

When you experience that moment of creative spark, that brief eureka moment that makes you shout “Aha!” you are simply reacting to your brain connecting things subconsciously.

But you don’t just need a lot of personal experiences to have those moments of connectivity, there are other ways to inspire creative connectedness between ideas.

Working in a group, for example, means you not only have your experiences to build up your creativity, you also have the experiences of everyone else in the group too. If creativity is just connecting ideas from past experiences (which a part of it is), then working in a group is undoubtedly helpful.

If you find yourself stuck or searching for inspiration today, reach out to a small group of people and see how their experiences can help spur your own creativity. You may be surprised