I think that’s a reliable question for uncovering the value of ideas: “What comes next?”
If you’re unable to answer that question realistically (six times in a row for any single idea), you should rethink the idea.
You have an idea for a new business… and what comes next? Testing the market, naming the business, seeking funding?
You realize there’s a cafe down the street perfect for hanging your paintings… and what comes next? Who would be the right person to talk to about getting the work hung? Why your work? Why that spot?
You have an idea for a novel that you think is completely unique… and what comes next? How can you validate the uniqueness? Who would hear (or, in this case, read) what you have to say?
It’s not uncommon to have an idea, think it’s the best thing in the world, and then watch it slowly melt into the recesses of your mind, never to be thought again.
Instead of lettings ideas go to waste, it’s worth spending an extra five minutes, right now to ask yourself what comes next.
You’ve got the idea, what are you going to do with it now?
Photo by Duncan Hull.